The World Cup Isn’t About Soccer, It’s About Finding Models

If you thought the World Cup was all about soccer, then you’re clearly not drinking the fashion Kool-Aid. Before the competition even started, both Louis Vuitton and Dolce & Gabbana tapped into football — yes, football, soccer just doesn’t have quite the same ring to it — fever by featuring stars of the game in their spring ads. While LV went for oldies but goodies likeDiego Maradona and Pele, D&G opted for the young and nubile — their’s was an underwear campaign, after all.

Then FIFA went a bit fashion crazy, hiring Louis Vuitton to create the World Cup carrying case — which took over 100 hours, if you’re counting — and Naomi Campbell to unveil it. Even President Obama and former pres Bill Clinton couldn’t help but kvell over the US team’s shoes, calling the crew the “best-dressed team” they’d ever seen.

All of which should have been a hint that the sartorial powers that wouldn’t be watching the games to see who scored, but rather to see who could front next season’s underwear ad campaign. Think: a 2011 version of David Beckham — who, at 18, had already been a guest at Donatella Versace‘s home — or Christiano Ronaldo, all abs, hair, and gleaming, greased-up skin. And with the final game on the horizon, the would-be models have been whittled down to a shortlist of international hotties.

Despite not making it to the quarter finals, Americans can still hold their heads high: Carlos Bocanegra, the team’s “hunky captain” — that is, according to the New York Times — appears to be topping most designer’s wish lists. In his wake are Japan’s Keisuke Honda as well as Spain’s Fernando Torres and “Josh Hartnett-lookalike” Iker Casillas.

But while the Cup may seem like a bounty of beauty — we highlighted the hair while Jezebel has been keeping tabs on the “Thighlights” — not everyone is seeing stars.

Nick Sullivan, fashion director of Esquire, told the New York Times, “It’s not a vintage year.” And there you have it — if you take one thing away from this nexus of sport and style, it’s that soccer players can be described with the same words one uses to talk about fine wine.

[Nice Goal! How’d You Like To Be A ModelNew York TImes]


Obama And Clinton Kvell Over Soccer Team’s Shoes
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Why Wearing Nike Means A World Cup Win
PHOTOS: FIFA Players Master the Art of Gameplay Grooming
It’s A Trend! Vuitton Taps Aging Soccer Stars For New Ads
D&G Enlists Soccer Players For Latest Underwear Ad

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