Thierry Mugler has tapped London-based designer David Koma as artistic director, WWD reports. Koma will take over the reigns from Nicola Formichetti in 2014, as the latter goes on to head up the Diesel brand.
Known for his architectural LBDs and sculpted, ruffled unitards, which have found favor with the likes of Jennifer Lawrence and Beyoncé, the 28-year-old Central Saint Martins grad has been helming a buzzy eponymous womenswear line since 2009. He will show his first collection for the resort season in June, with his first runway show taking place at Paris Fashion Week in September 2014.
“We want to write a new page for Mugler, putting it back on the map in the fashion business. We have the potential to modernize it and I think the potential is huge,” Virginie Courtin-Clarins of parent group Groupe Clarins tells WWD. She calls Koma’s body-conscious approach “in the same line as the Mugler DNA, yet he has his own modern and unique vision of a woman.” Koma’s appointment is the first step in rebranding Mugler, returning the brand to its women’s ready-to-wear roots.
Mugler’s founder, who now goes by the name “Manfred”, will stay on board as consultant.