Why Is A Luxury Shirtmaker Suing Victoria’s Secret?

victoria's secret fashion show

Picking up on Summer 2013’s lawsuit trend, luxury shirt retailer Thomas Pink has accused Victoria’s Secret of trademark infringement.

Apparently Victoria’s Secret are confusing customers by hawking sweatpants and bath lotion under the name ‘PINK’. We can see why this could be huge issue, and we thank Thomas Pink for so valiantly coming to rescue of poor, distressed college girls who can’t tell the difference between a rhinestoned tank and their dad’s dress shirt, but we do have one question: Why did it take 12 years for this lawsuit to happen?

Victoria’s Secret’s little sister label was launched all the way back in 2001, so for over a decade their use of the word hasn’t posed a problem. Since 1999 Thomas Pink has been part of fancy French goods giant LVMH, and we can’t imagine no one under that umbrella ever tuned into a Victoria’s Secret fashion show or had a cheeky squiz at an overly-sexy PINK campaign.

Our suspicions are that the luxury conglomerate is just trying to hoard as much cash as possible before they’re hit with that $10 million fine. They wouldn’t want to go out of business.

In response, Victoria’s Secret lodged a declaratory judgment lawsuit in the US on July 24 seeking clarification of “the rights of the parties, allowing them to continue the peaceful coexistence that has been in place for many years”, reports Drapers.

Related Links:
Victoria’s Secret Urged To Pull Campaign For ‘Sexualization Of Girls’
Karlie Kloss Gets Cheeky For The Victoria’s Secret Lookbook
LVMH Fined $10 Million Over Stake In Hermès


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