Tom Ford has decided to show his men’s collection at the second-ever London Collections: Men showcase.
The show will be held at Ford’s Westminster headquarters, and will be the first time the designer has shown his men’s collection in London. The sophomore run of the London shows, which is set to take place Jan. 7-9, will start a day ahead of Florence’s Pitti Immagine Uomo, which is generally considered the most important men’s fashion event of the year.
London Collections: Men’s inaugural run was in June. The British Fashion Council, who organizes LC:M, already has plans to turn the event into a twice-yearly one. Dylan Jones, chair of LC:M and editor of British GQ, said in a statement:
“The inaugural men’s week was far more successful than any of us anticipated and we have been overwhelmed by support and enthusiasm for the project. LC:M has already contributed to the changing perception of men’s wear in this country and our plans for the next week in January, and beyond, will hopefully build on this.”
Ford deciding to show at LC:M will certainly help BFC on its way to getting the event a permanent spot on the fashion industry’s calendar. Maybe other prominent menswear designers will follow in his footsteps!