To the omnipresent question hovering over today’s fashion landscape — are leggings pants? — Urban Outfitters has replied with another question: “who needs those anyway?”
The company’s latest lookbook, oddly timed to coincide with the onset of cooler weather, is entirely dedicated to the “no pants trend.” The vibe falls somewhere between Mary Kate Olsen leaving a Radiohead concert in 2008 and that time I left my apartment wearing only 60 denier tights and a sweater because I literally forgot to put on pants, and walked halfway to the train before realizing, turning around, and going home to put on actual clothes.
As justification the plaid shirts and chunky sweaters styled here are classed as “oversized.” On the willowy Crista Cober this is accurate, for the rest of us those shirts are unlikely to extend below our unkempt winter pubes. I’m all for throwing caution to the wind with my sartorial choices, but when the wind is 5 degrees fahrenheit I prefer something sturdier sheltering my loins.
This not only seems like a mad move in the eyes of my eyes, but also not the savviest business move ever. With customers flocking to Free People and Anthropology for cat tipis and artisanal clip-in dreads, Urban Outfitters Inc’s namesake #struggle division has been weakening. Why spend money on a marketing campaign explicitly telling people to buy only half an outfit?
Relive the Weekend With Gia Coppola, Urban Outfitters, and Petra Collins
Of Course Free People Is Selling Artisanal Clip-In Dreadlock Extensions
Free People Releases a Ballet Video Ad, Infuriates All the Real Ballerinas