The rarefied space on Vanity Fair‘s International Best-Dressed List is typically reserved for royals, sartorially selective starlets, and people with buckets and buckets of money. But now the magazine is opening up the annual honor to everyday civilians — with a catch.
Vanity Fair‘s Graydon Carter is allowing anyone and everyone to nominate themselves for the list by uploading pictures through several social media outlets with the hashtag, #vfbestdressed. Each week, the site will feature a slideshow of the best submissions, and each month, sponsors like Neiman Marcus and Clinique will dole out a prize. A best-dressed male and female will be chosen to be featured in the mag’s September issue, alongside the likes of Kate, Elettra Wiedemann, Diane Kruger, and Fan Bingbing. For comparison purposes, here’s a refresher on how the rest of the Best Dressed list is selected:
The magazine sends a group of suggested style stars to the people in the polling group (whose membership is kinda secret, but includes some people who’ve made the list in the past), asking them to select each year’s initiates from that group. Those polled can suggest people be added to the list of nominees, and they are also asked to select new members for the International Best Dressed List Hall of Fame, a lifetime appointment honoring rich, famous people who just look really good in their clothes.
The clincher is that they have to make their selections and email or fax the super official ballots back to Vanity Fair within a week.
But why would such a prestigious magazine challenge the public? Carter tells the Times:
“People who come into the list in this way will probably have more interesting looks than those who come the traditional way.”
But the Times points out that Vanity Fair‘s site might just be trying to increase traffic, calling it “a bunch of fashionable nobodies and street-style groupies clamoring for a place alongside the Babes and Jackies of this world”.
As much as we’d like to be digitally standing next to Kate and Diane, we’re not quite into Vanity Fair‘s challenge to the public. But what about you guys? Tell us your thoughts below.