At this year’s Met Gala we saw fashion mashing the subculture with anything it damn well pleased. Katy Perry did ‘Junk’ (Joan of Arc Punk), Kim Kardashian did ‘Sunk’ (Sofa Punk), Anna Wintour did Knup (exactly the opposite of punk) and Miley Cyrus did something we don’t even want to think of a word for.
At the other end of the spectrum is Versace and ‘Vunk’, a mash-up that’s amazing because it’s so shameless in marrying 1970s street culture to everything it would hate most: Provocation, glamour and really expensive fabrics. Such unapologetic assertiveness is actually pretty punk, no? Besides, as the house that elevated Elizabeth Hurley to icon-level using only a few safety pins, they’re one of the few to have referenced the subculture successfully.
The Vunk aesthetic is perfectly embodied in Versace’s Fall 2013 advertising campaign. There’s the forever young and often naked Kate Moss, who is naked again except for three strategically-placed handbags. Why cut your clothes open when you can just remove them entirely? Her hair, too, is not bleached and spiked into a Guy Fieri fauxhawk but perfectly blow-waved and dyed a rich shade of brown.
Joining her in the campaign is Saskia de Brauw in vinyl pants (vunk’s favorite fabric) and a spiked collar that sure shows Cara’s ear cuff who’s boss. Click through the slideshow for all this plus some Vunk-themed man candy.
this is some kind of spaceship or something.