We knew that the US launch of Versace for H&M would cause a lot of hysteria (and possibly some brawling), but we didn’t anticipate that the collection’s male enthusiasts would literally be muscling the clothes out of other people hands.
Styleite reader Jamilia Gates, a 26-year-old from Atlanta, GA, wrote in to tell us that even though she got in line at the H&M in Atlantic Station Mall at 5:30 this morning, she walked away with nothing. “It’s very disappointing,” she writes, adding that shoppers were “arguing and pushing. Men were pushing women.”
We get that any H&M collaboration is going inspire a certain amount of militant behavior — especially on launch day. Which is why the store generally institutes rules for collections like this — shoppers only get a 15-minute window to decide what they’re going to buy (Gates wrote that her time slot went from 9:05 to 9:20) and sections of the store were limited to small groups of people at a time.
Despite those efforts, Gates couldn’t manage to get her hands on anything, and tweeted her discontent, calling the other shoppers “vultures.”
“I just wish after all that I didn’t end up empty handed,” she told us. And for our part, we wish she hadn’t gone home with nothing, either.
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