That’s what the New York Daily News is positing. The paper set up a photo shoot involving recent college graduates wearing pieces from the diffusion collection, which was then canceled by H&M:
The H&M publicist initially explained by email that the “Model New Yorkers” photo feature could probably not go forward because Versace had to approve “anyone who wears the collection for press” — and, she added, “Donatella will likely not approve shooting the collection on real women.”
Yikes. Apparently the Daily News sent the company photos of a couple of the women who were to be modeling the duds, but only one of them was approved as the other was deemed off-brand. This is disappointing! The whole point of doing an H&M collection is to bring high fashion to “real people”. It doesn’t make a whole lot of sense that Donatella wouldn’t be cool with real ladies being photographed in the clothes, when those are the ladies who will (theoretically, at least) be buying and wearing the goods.
We’re surprised with how candid the H&M publicist was, and if this happened to us, we would have reported it just as the Daily News did. However, we do have to think that if Donatella was really concerned with branding, she probably shouldn’t have done a line with a mass retailer in the first place.