Let’s not mince words here: The Versace for H&M collection is, visually, a lot to handle. And the trippy commercial for the collaboration will be too!
Now, we haven’t seen the whole commercial, but we have seen a behind-the-scenes video in which Donatella Versace and other key players in the Versace for H&M triumvirate of retail power talk about the commercial. It even has a few clips of models Lindsey Wixson and Daphne Groeneveld running in a very fancy hamster wheel and getting lifted off a staircase backwards. We swear we’re not making this up.
So what’s the commercial about? We don’t know, other than models running around a series of rooms — one of which is some kind of riding academy (again, fully serious). We also know that Donatella herself is pretty pleased with the set. So, you know, at least there’s that.
Take a look at the behind the scenes video below, and tell us if you have any clue what’s going on here.