According to WWD, 20 percent of Beckham’s biz comes from sales through other retailers’ sites, so launching the brand’s own e-commerce page along with an overall site redesign was a natural and practical progression. The page now stocks Beckham’s ready-to-wear collection, diffusion line, denim, and accessories like eyewear and bags. It has only been live for several hours, but several pieces of clothing and eyewear have already sold out. Not too shabby, Posh.
Learn more about the e-commerce launch in the video below: