How Victoria’s Secret Rescued The National Guard During Sandy

When Hurricane Sandy hit the Eastern seaboard last Monday, the armory of the New York Army National Guard’s 69th Infantry Regiment, along with the rest of lower Manhattan, lost heat, power, internet, and most cell phone service — all of which are essential to coordinating their disaster relief efforts.

Their unlikely saviors? Victoria’s Secret, who was in the midst of preparations for their annual over-the-top fashion show extravaganza. The producers, as it turns out, had almost everything the building needed to return to get up-and-running once again. According to Wired, first up were the eight powerful 500 kilowatt generators that the lingerie company had shipped in for the event, which, through some crafty electrical work, producers managed to hook up to power the entire building. According to Wired:

“They went into the basement and found the main switch connecting the century-old landmark to the lines of Con Edison, the local utility. The idea was to shut down the connection between Con Ed, then attach the Victoria Secret lines during to the armory’s busbar — the long metal strips that conduct electricity to a switchboard. It was a kludge, and it had to be done right: the producers didn’t want to fry the building when the local Con Ed substation finally started generating electricity again…By 7 p.m on Tuesday night, the armory was fully powered; even the elevators worked.”

Next were the communication lines, and again VS came to the rescue with a T1 line connected to a roof-mounted microwave dish, which allowed the National Guard internet access. Finally, the troops borrowed a forklift from the Victoria’s Secret crew to transport the emergency food coming in from FEMA to distribution centers throughout the city.

“We were dead in the water until Victoria’s Secret showed up,” professed operations officer Capt. Brendan Gendron.

We’re sure lingerie models have been a comfort to American troops many-a-time before, but never quite like this.


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