Just shy of a month ago, British Vogue enacted a 10-point code of conduct governing treatment of models on their shoots, and now editor Alexandra Shulman has signed on with a documentary for teenagers set to shed light on how much manipulation goes into the magazine’s photos. “It’s basically a huge team of people that go in to create the image, of which retouching is the icing on the cake,” Shulman told the Daily Mail.
In light of horrifying stories like models eating tissues to stay thin, Conde Nast has perhaps reluctantly begun advocating for young women — for the models who are hired too young and pushed too hard, and for the girls who pick up Vogue, see the stunning editorials, and start wishing their hair fell a different way, or their waist were impossibly small.
The documentary will be shown in British high schools with the hopes of elevating the students’ self image, by showing just how little reality comes across on the page of a well-constructed editorial. Shulman says Photoshopping is only a “tiny part” of tactics used to make models look thinner and younger, and that “you can do far more with lighting and makeup.”
Last month, ousted Vogue Australia editor Kirstie Clements told sordid tales about the inner workings of the fashion mag, and pointed fingers on a global scale, a solid year after the Vogue Health Initiative was launched. This week, the publishing house launches Miss Vogue in the UK, a sister publication aimed at teens, so the film project, another effort to help save girls, is especially well timed.
We look forward to hearing more details about the project and hope it comes stateside, so the industry can once again attempt to turn its focus outward — to the young readers — and begin to make things right.