Condé Nast International and the editors of Vogue’s 19 international editions have agreed to “encourage a healthier approach to body image within the industry”.
The goal of the six-point “Health Initiative” is to promote a healthy body image in Vogue and in the fashion industry on whole. According to WWD, the agreement is as follows:
Among the points that form the pact are that the editors will not knowingly work with models under 16 or who appear to have an eating disorder; that they will ask casting directors not to knowingly send underage models to their magazines; they will help structure mentoring programs so that more mature models can advise their younger counterparts; they will encourage designers to “consider the consequences of unrealistically small sample sizes,” and that they will encourage show producers to create healthy backstage working environments for models.
Editors of 18 editions will launch the initiative in their June issues, while Vogue Nippon will launch in July. How will they go about this? For one, Vogue UK will examine women’s attitudes toward nutrition and interview models like Lily Cole and Adriana Lima.
It’s great that the industry is starting to police itself, but we question whether editors will actually follow the new guidelines. After all, even CFDA boardmember Marc Jacobs doesn’t follow the rules about hiring underage models.