Vogue Shoots Its First Instagram Spread Ever

First Anna Wintour makes her foray into selfies, and now Vogue is taking to Instagram to produce their fabled spreads. Trading in higher-than-high-res images for fuzzy filtered realness is something that speaks to our Instragram-savy selves, but on the same token, we’d be devastated if grams took over Vogue’s glossy pages. Fortunately, we don’t see it happening on Patrick Demarchelier’s watch anytime soon.

The fashion bible asked photographer Michael O’Neal to shoot three fashion editorials around New York City on nothing but an iPhone. Despite our hesitations, we’re completely swooning over the compositions, as well as the motifs that spell out dyed-in-the-wool New Yorker. First, Xiao Wen Ju ventures into Chinatown in fall looks styled by Stella Greenspan under the hashtag #wednesdaybreakmyheart. Then, we see the hair envy-inducing Arlenis Sosa sport a shopping addiction in the #onestopshopnyc spread styled by Jorden Bickham. Last, Hilary Rhoda #sleepwalksnewyork in pajamas on a touristy-chic outing, traveling from Times Square to the American Museum of Natural History.

While we don’t expect Vogue’s latest social media embrace to hush Instagram naysayers, we’re always keen to the storied publication looking to the future. Get a peek at the images below, and see the full spreads here.


vogue instagram spread

#vogueinstafashion #wednesdaybreakmyheart @jujujuxiaowen in Chloe Sevigny for @openingceremony and @marcjacobsintl at Nom Wah Tea Parlor. Photo by @moneal. Styled by @stellywood.

wednesday break my heart spread

#vogueinstafashion #wednesdaybreakmyheart @jujujuxiaowen in @jcrew, @nlotan, and @manoloblahnikhq at Amy’s Hair Salon. Photo by @moneal. Styled by @stellywood.


one stop shopping spread

#vogueinstafashion #onestopshopnyc @realarlenissosaworkouts wearing @reedkrakoff and @adidas. Photo by @moneal. Styled by @jordenbickham.

vogue instagram spread

#vogueinstafashion #onestopshopnyc @realarlenissosaworkouts wearing @jcrew and @adidas. Photo by @moneal. Styled by @jordenbickham.


met museum fashion spread

#vogueinstafashion #sleepwalksnewyork @hilaryhrhoda wearing @jporganic and @equipment_fr at the @nypl. Photo by @moneal. Edited by @b_sam.

grand central station fashion spread

#vogueinstafashion #sleepwalksnewyork @hilaryhrhoda wearing @piamitaNYC in Grand Central. Photo by @moneal. Edited by @b_sam.

Related Links:
The 10 Best Snaps From Anna Wintour’s Imaginary Instagram
PHOTOS: Anna Wintour Puts Her Roger Federer Crush on Full Display
A Day in the life of Anna Wintour’s Imaginary Twitter

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