Anja Rubik recently launched her own magazine, 25, which has a very interesting twist — it explores the subject of erotica from women’s point of view. And rapper/designer/filmmaker Kanye West made a trippy video to accompany the first issue.
Rubik talked about 25 in an interview with The Cut, and we have to admit, the idea is very intriguing. The ‘zine doesn’t even have a cover; it comes in a box with an exposed spine and opens right to the first page, “like a naked body without any clothing,” Rubik said. Sounds like the symbolic, super-artsy sort of thing that would be right up Kanye’s alley. Of the video, Rubik told The Cut, “I thought it would be really interesting to make it seem like we were entering Kanye’s head. It’s not pornographic, but it’s very sensual.” Check it out below!