Waxing salon chain Uni K Wax Center is currently up to its perfectly groomed eyebrows in criticism for running an ad that offered a 50 percent discount on all waxing services to girls ages 15 and under.
Huffington Post says the ad, which features a girl who’s probably 15 at the oldest, ignited a parenting debate. Uni K responded by writing a blog post saying, “It is our job as parents and mothers to guide [our daughters] through the changes in their bodies.” In another statement obtained by ABC News, Uni K CEO and founder Noemi Grupenmager said:
“By the age of 11 or 12, some young girls develop hair on their legs and upper lip. This can not only be embarrassing, but it often makes these young girls targets for bullying at school, especially during PE and recess.”
On the other hand, a New York City woman told ABC News, “To encourage it at such a young age is completely inappropriate and disgusting,” and many feel that waxing over-sexualizes girls at far too young an age.
Both sides bring up fair points, so here’s our take on it. There’s not necessarily anything wrong or inappropriate with younger teenage girls getting waxed. If it’s something a girl wants to do because it will make her feel more comfortable with her body, that’s okay. What’s weird here is that the ad is trying to convince young girls that waxing is something they should do at a time when self-confidence is already at an all-time low, and that’s not okay. If it’s something a girl wants to seek out, that’s her prerogative, but don’t actively market it to a vulnerable age group. Leave those kids alone!
What do you think?