The World Cup travelling case was unveiled yesterday — yes, there was an unveiling for the case — and while at first glance that seems like a relatively inane event to cover, this case was a very special case, made by Louis Vuitton and “hand-crafted over 100 hours at [the company’s] workshop in Asnieres, just outside Paris.”
And since they couldn’t have just anyone unveil such a special case, Louis Vuitton and FIFA tapped supermodel Naomi Campbell to do the deed and offer her words of wisdom on the importance of the cup. (Not the case.)
“I think what this cup symbolizes to all children all over the world is hopes and dreams of their passion that can come true and the blood, sweat and tears is going to go into this, to kick in balls to get this cup is going to be amazing.”
It definitely seems like fashion is taking a very vested stake in the World Cup this year — what with D&G and Louis Vuitton both featuring soccer players in their ad campaigns, and Nike opening a pop-up shop on the Bowery and offering cheerleading lessons to its Parisian counterparts. The 2006 event, on the other hand, seem to revolve mainly around, well, soccer. (Then again, it’s probably worth noting that our memories of the 2006 World Cup involve little more than sweaty, packed bars in Little Italy and Alphabet City…) But, as a minor example, the 2006 carrying case was a metal box. Just sayin’.