Why Sofia Coppola, Of All Directors, Chose The Bling Ring

Sofia Coppola is anything but ostentatious. The woman wore Marc Jacobs pajamas to the MET Gala this year for crying out loud. So what is it then, that drew the understating fashion-forward director towards a story of teenagers who became famous for robbing the homes of Hollywood elite?

The idea came to Coppola after reading a Vanity Fair feature about the gang, by Nancy Jo Sales titled “The Suspects Wore Louboutins.” The real suspects of The Bling Ring were teenage criminals who targeted stars including Paris Hilton, Lindsay Lohan and Orlando Bloom from 2008 to 2009.

Coppola told WWD, “It’s such a great story for a movie. It fascinated me. It felt so contemporary and said so much about our culture today.”

What’s really lush about the film, however, are the luxury items loaned to shoot it from fashion houses like Louis Vuitton and Chanel.

“I think it’s not the ideal way they want to be portrayed. Louis Vuitton is this brand based on heritage and great craftsmanship, and that wasn’t the side that we were celebrating.”

“They wanted to be associated with my work, and they trusted me and helped me. There’s a side that I appreciate about Louis Vuitton and Chanel, that they have this heritage and great quality, but the kids in the story are more interested in the bling aspect, kind of the status of those brands.”

In approaching the film, she actually used Paris Hilton’s home for added realism. She uses clips from Facebook posts, snippets from celebrity blogs, and real-life propaganda. The script even pulls inspiration from transcripts of the interviews conducted with members of the real-life gang, as well as their media appearances.

“There’s a lot of humor in the story, and a lot of the quotes and the moments are kind of so absurd that it’s hard to believe they’re real. I couldn’t have made that up. They sound kind of over-the-top, but I tried to make them human and tried to show that they’re caught up in this world that has a funny side, but they’ve just taken it too far.”

See how the cast is getting ready for the June 14 opening of the film in Cannes.


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