Wilhelmina Launches Model Search For Women 40 & Older

It’s no secret that the modeling industry skews young. So young, in fact, that the CFDA had to include age provisions in their health guidelines (which CFDA president Diane von Furstenberg was horrified to learn she unintentionally violated when 15-year-old Hailey Clauson walked in her show). Wilhelmina Models is looking to change that with their 40+ model search.

Yesterday we attended a lunch to celebrate the kickoff of the search, which runs until May 24 and is co-sponsored by Macy’s and Miraclesuit. We totally dig the idea, meant to inspire and empower women over the age of 40. Though applicants can enter online, they can also attend any of the four casting calls being held around the country. (FYI: The first is being held from 10 a.m.-3 p.m. on Saturday at Wilhelmina’s New York headquarters.)

What will the winner walk away with exactly? A contract with Wilhelmina (where they’ll join the ranks of Carol Alt and Beverly Johnson), a Miraclesuit photo shoot and a makeover courtesy of Dancing with the Stars costume designer Randall Christensen. Not a bad gig, huh?

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