If you make a mistake on the web, people will most definitely see it. And if you try to cover it up, well, that just makes it worse. Case in point: a racist remark in an article about Zadig + Voltaire‘s new hotel in Paris’ Left Bank.
The brand’s founder Thierry Gillier told WWD that a mansion in which the spring 2013 show was just held would become a “high-end hotel” opening in 2014. He calls it “a project dear to our hearts”, and it’s apparently going to be so exclusive that certain people, specifically “Chinese tourists”, are not allowed.
According to Gillier’s words in the original article:
“It will be a slightly private hotel, not open to everybody, with 40 rooms. We are going to select guests. It won’t be open to Chinese tourists, for example. There is a lot of demand in Paris — many people are looking for quiet with a certain privacy.”
The racist comment has since be changed to “busloads of tourists”, which doesn’t really make anything better. Nothing says hospitality like a big ‘No Chinese Allowed’ sign at the door. We’d also like to point out that China is a big emerging market for luxury goods, so if Zadig + Voltaire’s revenue decreases in the next quarter, we all know why.