When you go to a store that sells inexpensive clothing and come home with an armful of new threads that you only spent $100 on, you feel pretty fantastic. Everybody loves a bargain. But we’ve all experienced the regret we feel when, after merely a couple of wears, the clothes begin to fall apart. Cheap clothes are cheap for a reason: they’re poorly made.
Month after month we constantly have to re-stock our wardrobe with the basics, but not only is this cycle of disposable fashion bad for the planet, we often fail to realize that it’s also bad for our wallets in the long-run. On the other hand, while investing in nicer clothes that we can actually wear over and over again is obviously a wiser decision, with designer product prices skyrocketing in recent years, investment pieces aren’t always a possibility.
Zady, a new website that launches next week, hopes to address this problem. According to their website, “Our goal is to provide you with the highest quality products available and connect you with the makers who produce them.”
The start-up, founded by (women!) Maxine Bédat and Soraya Darabi, will carefully curate products, and will use icons to let buyers know if the what they’re buying is locally sourced, handmade, environmentally conscious, and/or made with high quality raw materials. The clothes won’t be H&M cheap, but they won’t be as pocket-draining as luxury brands. And in addition to the more accessible prices, they’ll also be exclusively selling things that won’t dissolve after on night on the town.
At its launch it will carry 35 labels, including Steven Alan, Imogene + Willie denim and English brand Gloverall, and it has big plans for expansion in the future. We love it when our fashion habit meets our ethical inclinations, so we’re eagerly counting down to its launch.
You can learn more about the company and countdown to its launch on Zady.com.