One of our favorite shows of the New York Fashion Week season has been Zimmermann’s fantastical Spring circus – which marked the brand’s NYFW debut. And one of our favorite pieces from that show was a swimsuit that seemed to do magical things with the underwire of a bra.
So it makes us sad to report that the magic might have been performed before. Sydney-based journalist Patty Huntington of [frockwriter] has clued us on to the reactions of one Belgian designer, who claims Zimmermann’s prize swimsuit bears a little too close of a resemblance to one of her own designs.
Almost immediately after Friday’s show Murielle Victorine Scherre of lingerie brand La Fille d’O posted a photo of Zimmermann’s runway to Instagram with the caption ‘Guess who’s at #NYFW? Is it your beloved #lfdo?’ She followed this up with a screenshot of Fashionising’s photo of the offending swim top and the caption ‘Oops. #zimmermann #copycat #nyfw’ and then a #regrammed collage of the two pieces side by side.
It’s pretty impossible to deny that the Zimmermann piece is almost exactly the same as the one by La Fille d’O, but plagiarism is a tricky business.
And if Zimmermann did indeed copy Scherre’s design, then they must have been planning to do so for a while, as the swimsuit in question is not the first to have used the underwire shape. One of the one-pieces from Zimmermann’s Resort 2014 collection, presented earlier this year in New York, used an identical wire. That suit just happens to be the one Rosie Huntington-Whiteley is wearing on the latest cover of Harper’s Bazaar Australia (below).
That’s lot of people who could potentially end up pissed off, whether the similarities are a coincidence or not.
We’ve reached out to Zimmermann for comment and will update this when we hear back. In the meantime we’re just really hoping it’s not true.
UPDATE: [frockwriter] has a response from Nicky Zimmermann:
“The suggestion that we’ve copied a bra is really disappointing and untrue. I’ve never heard of the brand or seen their lingerie before. I can see that there’s similarities between the bra and swimsuit in the side-on photo on your blog, but to say that we copied it is nonsense. We’ve spent years creating and developing our own V and U wires and the one in this swimsuit is a wire we designed and have used previously – its something that we have evolved over seasons and has been incorporated previously in our swim and in clothing. Actually the same wire is used in a one piece from our last Resort collection that’s on the cover of this month’s Australian Harper’s Bazaar. There’s even a bodysuit that Miley Cyrus was shot in a few years ago that uses an earlier wire of ours. We work really hard on exploring and developing our ideas in our swim season after season. To have someone pop up without properly asking me for any comment and to seek media attention and try to leverage off our brand reputation is disappointing”.