Power Grid FAQ

If you’ve arrived at this page, you clearly have some questions about how we derive our rankings. This page explains how we created and update our Power Grid. If you are here because you feel that there is an error in our rankings, data, methodology or there has been an obvious omission, please email us at powergrid@styleite.com

What is the Power Grid?

It is an objective ranking of roughly 1,500 known and important players in fashion today, divided into categories including Fashion Titans, Magazine Editors, Fashion Writers, and Brands. A comprehensive list of categories (and their specific metrics by which they are ranked are listed below.)

Why isn’t it perfect?

We are very proud of this feature, but we know that the launch version is far from perfect. We imagine that there are a number of people of varying import that we have overlooked. Also, not every fashion figure fits perfectly into a given category; job descriptions and titles vary even within the same parent company. In fact, some people are in more than one category. More important, for some metrics, like number of employees or net worth, reasonable estimates were made.

Our logic and algorithms — what weight to give each entry (online buzz, traditional metrics, etc.) — are subject to constant attention and improvement. Of course, some of the nuance of the ratings will evolve over the next few weeks and months.

Why am I not on here?

The easy answer is that you may not be a well-known person in the fashion industry. There is a chance, however, that you are in fact someone who belongs on the list and we simply overlooked you. Please do not take offense – we apologize for the oversight and promise to include you soon. But please let us know the error of our ways by sending us an email at powergrid@styelite.com

What makes these rankings different?

What we feel is most unique about the rankings is the fact that our proprietary algorithm combines the traditional metrics used for judging influence, such as Marc Jacob’s estimated net worth or the estimated number of magazines Anna Wintour sells, or how many models Ford Models contracts, with less traditional metrics such as Google hits and Twitter influence.

How do the rankings change?

Unlike other media rankings, this system changes in real-time. Imagine a particular brand coming out with a must-have and hot-selling piece, or perhaps a particular article in a certain magazine gaining tremendous buzz. These individuals will move up the influence charts shortly after their faces, voices or bylines appear in the media. Most important, each category has a different algorithm depending on what are the most important factors for that group. For example Fashion Titans are judged based on, among other things, company valuation, net worth, and online buzz, while we use print circulation, online unique visitors, and online buzz for magazine editors. We expect each category to be updated weekly, though the online buzz metrics are updated on individual, and continuing basis.

What do the Arrows mean?

Green arrows up appear next to someone’s photo when he or she has recently risen in the rankings. Red arrows down appear when he or she has recently fallen in the rankings. Grey arrows sideways appear when the person’s rank has remained unchanged for more than a day.

Note that a person can rise (or fall) in the rankings even if his or her underlying metrics remain unchanged, provided that someone who used to be above him or her has taken a tumble or someone who used to be below him or her has shot up.

How do we do it?

All of the information we use is available online, and we have numerous people here and around the world painstakingly entering every bit of data according to what we feel are the most recent and reputable sources. Every individual has several “Online Buzz” metrics, which are a combination of Google News results, mentions in blogs (either through Technorati or Google Blog search) and Twitter followers. Because Twitter is still in a relatively early stage of adoption, we do not punish individuals who are not actively participating with the service. Rather, we reward (only slightly) those who have made an effort to participate in Twitter and have an active set of followers.

What about traditional ratings?

As for traditional metrics, we are using self-published figures such as ratings from Nielsen and the American Bureau of Circulation, net worth estimations from Forbes, and employment and financial data reported by companies themselves. Are all of these numbers exact? Probably not. But we feel confident that it is as good an effort at ranking as anyone has attempted. As we grow, we expect a constant flow of communication from individuals and the companies for whom they work to make the data more exact — it is in the best interest of companies and media figures, after all, to provide accurate information.

Categories

Fashion Titans are individuals who are considered to be the movers and shakers of the fashion world. These people are tastemakers and industry insiders who, together, run the fashion industry. Their rankings are determined by their number of twitter followers (if applicable), industry insider buzz, online buzz of proper name, blog buzz of proper name, online buzz of the Titan’s affiliated company, blog buzz of the Titan’s affiliated company, appearances/mentions on television as compiled by the media monitoring service TVEyes, estimated net worth, and estimated number of employees in the Titan’s respective company.

Personal Style Bloggers are individuals who have their own blog, run by themselves. These bloggers focus mainly on their own personal style. Their rankings are determined by number of twitter followers (if applicable), online buzz of proper name, blog buzz of proper name, online buzz of the bloggers’ site, blog buzz of the bloggers’ site, and the number of online unique visitors.

Modeling Agencies are companies that represent and cast models for both runway and editorial. A modeling agency’s ranking is determined by number of twitter followers (if applicable), industry insider buzz, online buzz of the agency’s name, blog buzz of the agency’s name, and the estimated number of employees at the agency.

Modeling Executives are those who hold the top position in a major modeling agency. Their rankings are determined by number of twitter followers (if applicable), online buzz of proper name, blog buzz of proper name, online buzz of the agency the executive is affiliated with, and the estimated number of employees at the executives affiliated agency.

Fashion Magazine Editor in Chiefs are those who hold the position of editor-in-chief or a similar top editorial position at a magazine with a strong fashion-focus. Their rankings are determined by number of twitter followers (if applicable), online buzz of proper name, blog buzz of proper name, industry insider buzz, online buzz of affiliated publication, blog buzz of affiliated publication, estimated number of employees at affiliated publication, print circulation of affiliated publication, and the number of online unique visitors on the affiliated publication’s website.

Fashion Magazine Fashion Directors are individuals who hold the title of fashion director or an equivalent title on the masthead of a major fashion publication. Their rankings are determined by twitter followers (if applicable), online buzz of proper name, blog buzz of proper name, industry insider buzz, online buzz of affiliated publication, blog buzz of affiliated publication, print circulation of affiliated publication, and the number of online unique visitors on the affiliated publication’s website.

Brand Executives are individuals who hold the top position at a major brand. Their rankings are determined by number of twitter followers (if applicable), online buzz of proper name, blog buzz of proper name, industry insider buzz, online buzz of affiliated brand, blog buzz of affiliated brand, and the estimated number of employees at affiliated brand.

Models are individuals who are featured in major editorial spreads, advertisements, and/or runway shows. Their rankings are determined by their number of twitter followers (if applicable), industry insider buzz, online buzz of proper name, blog buzz of proper name, and appearances/mentions on television as compiled by the media monitoring service TVEyes.

Fashion Photographers are professionals that are known specifically for their focus on fashion photography. Their rankings are determined by number of twitter followers (if applicable), industry insider buzz, online buzz of proper name, blog buzz of proper name, and appearances/mentions on television as compiled by the media monitoring service TVEyes

Fashion Writers are individuals whose fashion-focused reporting is featured in prominent publications. Their ranking is determined by number of twitter followers (if applicable), industry insider buzz, online buzz of proper name, blog buzz of proper name, online buzz of affiliated publication, blog buzz of affiliated publication, print circulation of affiliated publication, and the number of online unique visitors on the affiliated publication’s website.

Stylists are individuals who lend their eye for trends and impeccable taste to choosing and curating the clothing and accessories for editorial spreads, advertisements, appearances, and runway shows. Their ranking is determined by number of twitter followers (if applicable), online buzz of proper name, blog buzz of proper name, and appearances/mentions on television as compiled by the media monitoring service TVEyes.

Metrics

Google Buzz of Name – This metric is the number of relevant hits yielded by a Google search of an individual’s name. Irrelevant hits, such as those for similarly-named individuals, are filtered out. For instance, the Google Buzz metric for James B. Stewart, the writer and reporter, filters out hits for Jimmy Stewart, the actor, and for James Stewart, Jr., the motocross racer.

Google Blog Buzz of Name – This metric is the number of relevant hits yielded by a Google blog search of an individual’s name. Irrelevant hits, such as those for similarly-named individuals, are filtered out. For instance, the Google Blog Buzz metric for James B. Stewart, the writer and editor, filters out hits for Jimmy Stewart, the actor, and for James Stewart, Jr., the motocross racer.

Google Buzz of Affiliation or Company – This metric is the number of relevant hits yielded by a Google search of a company, print publication, or online publication. Irrelevant hits, such as those for similarly-named titles, are filtered out. For instance, the Google Buzz metric for Vanity Fair, the Condé Nast magazine, filters out hits for the Thackeray novel of the same name.

Google Blog Buzz of Affiliation or Title – This metric is the number of relevant hits yielded by a Google blog search of a company, print publication, or online publication. Irrelevant hits, such as those for similarly-named titles, are filtered out. For instance, the Google Buzz metric for Vanity Fair, the Condé Nast magazine, filters out hits for the Thackeray novel of the same name.

Ratings of Columns – This metric is the ratings of this individual’s columns published, either exclusively online or through a publication’s website, over the past 180 days as determined by Technorati.

Print Circulation – This metric can be one of two things. For newspapers, this metric is the total average paid circulation per week. For magazines, this metric is the total paid and verified circulation per issue.

Unique Online Visitors – This metric is the estimated number of visitors to an online publication’s website in the past month, as determined by online reporting site Compete.com.

TV Airtime (through TVEyes) -This metric is the total number of times an individual appears or is mentioned on air in the previous week on a selection of U.S. cable channels, local network affiliates, and international television news operations. These statistics are reported by the media monitoring service TVEyes.

Personal Net Worth – This metric is the estimated net worth of an individual, including brands, non-fashion holdings, and other components of personal wealth.

Number of Employees – This metric is the estimated total number of people employed under an individual, whether at an entire company, brand, or publication.

Twitter Followers – This metric is an individual’s total number of Twitter followers, if applicable. (Individuals who do not use Twitter will not be penalized.)

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