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Abercrombie Wants Your 7-Year-Old To Wear A Push-Up Bikini

Abercrombie & Fitch is a brand that knows no shortage of controversy. Sperm-harming fragrances, discrimination lawsuits — and remember those racist t-shirts? Abercrombie even landed itself on a list of the worst companies in the world. Their latest offense? Selling push-up bikinis to 7-year-olds.

Yes, Abercrombie Kids is selling a swimsuit top labeled “push-up triangle”. However, after people freaked out about this, the website’s copy now reads “striped triangle”. And while the product description once included the word “padded”, it is now conspicuously absent. Of course, the bikini top in question has remained exactly the same (read: it still has padding and is still a push-up). It certainly has not been a good week for girls, as this comes on the heels of news that a mother has been giving her 8-year-old Botox injections and bikini waxes.

Here is what the product page looked like before Abercrombie altered it:

And here is what it looks like now:

[via Racked]



  • http://www.facebook.com/profile.php?id=1672121525 LeNora Bowles

    I am speechless! What does a seven year old girl have to push up? At this age focus on pushing up a flat chest in most cases is not the message a child of this age needs to focus on, neither is this appropriate when looking at esteem issues already present in many of our youth. A training bra at a much later stage would be more appropriate, than a padded bra for a seven year old. This sends out a bad message, especially when young girls are almost lured to focus on the body, rather than the natural stages of development.

  • http://twitter.com/houndfan Irene B. Sigmund

    This is just repugnant! What kind of pedophile designs a bikini with a push up bra for seven year olds?
    Why the rush to push little girls to be sexy?

  • GAGA

    AM I THE ONLY ONE MORE CONCERNED ABOUT THE FACT THAT THERE’S NO BOTTOM????? (I’M JUST KIDDING LOL)

  • PushUpBra

    The Push Up bra is also known as a padded bra because these days a lot of them have padded insert placed in the lower part of the bra cup. Some push up bra manufacturers are going even one step ahead these days by placing silicone and water based inserts into the cups to get the feel and look of large natural breasts.

  • Db

    I seriously doubt this is a “push-up” and that the inappropriate wording was just a stupid mistake by some web-site writer somewhere. I would like to mention, however, that MANY other stores (Justice, Old Navy, Target, etc.) sell several “padded” bikini top swim suits for children, this is not just an Abercrombie thing!

  • Rainbowapplefizz

    This company never fails to disgust and appall me.

  • Katie S

    padded bikinis for CHILDREN?! Oh yeah, let’s just promote more pedophilia!!

  • Martamorse

    thsi si ridiculous a 7 yr old does not have anything to cover let alone push up. But now I would recoment for over 35; than is a must.

  • rome

    reading the ad that they posted right above the comments section would be a good idea before you start responding. the ad clearly says push up.

  • LDN

    He/she read it. It would be a good idea to read someone’s message, before responding to it.
    If you’ve read it correctly, then he/she clearly says that the way he/she sees it is that some writer just probably made a stupid mistake by using the wrong words. Because the top isn’t really push up, but padded.

    It’s true that there are a lot more padded bikini tops out there for little children at other shops. Horrible.

  • anonymous

    ok. heres what i think: if u dont want your ‘kids’ having it, then don’t buy it. the company is not trying to sexualize little girls. when you go into the store do you see alot of “little” girls shopping there? no. it’s mostly teenagers. so maybe- the parents who let there kids shop there at all are the ones that are trying to make them targets for pedophiles. when you see the models for abercrombie, do you see 7 and 8 year old girls? no. there seriously freaking 17. I am in 7th grade and i wear a medium in swimsuits from abercrombie, so do they honestly even MAKE a size for 7 year olds? didnt think so.

  • Baabaablacksheep5

    This is clearly advertised as a push up. What are people thinking When they design something for a little girl 7 years old push up or padded should not even be in their vocabulary! This is unconceivable that you would even consider buying something like this. Think about it,if they advertise it they sell it.Sick.

  • anonymous

    omfg people. first of all: 7 year olds shouldn’t be wearing abercrombie kids unless they are obese. and second: wake up and look around and MAYBE you will see that other places are doing THE EXACT SAME THING! but no…. to u guys its just abercrombie everybody hates abercrombie!!! wow.

  • anonymous

    Thank you. I will be 19 in 4 months and still shop at abercrombie kids because it is cheaper than the adult store and I am barely 100 pounds…I shop at victorias secret as well…and buy pushup bras. I wear a large at abercrombie kids and own this pink swim suit. My cousin is 12 and wears a small at abercrombie. She is petite as well and 12 is the age at which most girls will buy their first bra. This is not a big deal. The bathing suit, when worn, does not even push up. It simply allows your nipples to be concealed, as an appropriate bathing suit should. Abercrombie is NOT targeted to SEVEN year olds. If you allow your 7 year old to shop there in the first place, there is something wrong with you. Chill out, people.

  • nobody

    Ummm, I don’t think sevnth graders are out buying their first bra. Age ten is the real world number! I would know, as I aman eighth grade 34A.

  • Max

    Why should 7 year olds wear bras at all?No, the proper dressing for kids and grownups as well are fully clothed оr at least long shorts and Т-shirts given the risk of sunburns since the atmosphere’s ozone layer isn’t enough to prevent the dangerous UV-radiation from hitting your skin.A 2. degree sunburn in your youth increases the risk for dangerous skin cancer at a later age.So keep your children well protected from the Sun especially if they are outside when the sun is at its highest point.Sunscreen must be used at all time in the summer but it isn’t enough unless it’s applied frequently. Besides perfume and other substances in the sunscreen may cause allergies so it’s not recommended for children.Having said that, it’s still important to be outside in the summer.  Your body needs sunlight to be able to produce vitamin “D” a vital element for keeping your bones strong and healthy! All this applies to all humans no matter how dark or light the skin is from birth. No exceptions! :-)

  • http://profile.yahoo.com/GVLJWB6T5PMCXRAOJASCVR6JDY Dy

    For teens i think its more appropriate if they wear training bra instead padded wire, push up etc. sadly some companies sell not appropriate tween age bra. thats why my friend ended up making them herself as she coudln’t get any nice ones. you can check her site out or look up http://ZinkyZoo.com and sorry for the link, but I thoguht it was ok for the subject. I Hope this helps.

  • Lindsay

    Ok whoever wrote this is so wrong on so many levels! Abercrombie kids is clearly not mention for kids. And everyone who has actually shopped there knows that! It is more for tweenager to early teens. When I was in 6th grade I had nothin but tiny little breasts! I could have gotten by with no padding but the point is I felt more comfortable and my age with that little bit of padding! And if you have actually looked at the swim suits, the padding is removable! So I really do not understand what the deal is. If you don’t freaking like it, then don’t buy the swimsuit. Look at the models in Abercrombie kids, there at least 15 and up! So I seriously think that before you bag on a store, get your facts right !

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