Don’t Call Alexander Wang’s New Line ‘Business Casual’

by Megan Baldwin | 9:50 am, June 2nd, 2010

When Alexander Wang so much as breathes, every model off duty and her accompanying entourage stops and sharpens pencils. So you’ve got to imagine the hush that came over the room (and the kid-in-a-candy store looks) when the downtown-friendly designer gave word that he was planning a new line and a shiny storefront. Talk about coming out of the recession unscathed.

Apparently while showing off his new sock-with-sandal heavy resort collection, Wang dished about the yet-to-be-named collection of “essentials,” which will start with a tightly edited range of three pants, two jackets and one flat-front shirt. “After last season we started looking at our carry-over business, what our customers come back for again and again,” Wang told WWD, noting the “essential” aesthetic will carry less of his bad-girl-smoking-in-the-bathroom grit. “I don’t want to say [the new line] is based on tailoring or business attire, but they’re two different focuses.” Guess eventually we all have to grow up, or is that move on up?

Can’t wait to see the ladies who lunch crowd out and about in their Alexander Wang togs. Kind of makes us wonder where he’ll be locating that store.

Via WWD.

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