Australian Store Sizes Up Their Mannequins
Ever since designer Mark Fast used plus-size models to walk the runway of his Spring 2009 collection and the recent February issue of V Magazine, it seems the fashion community has become even more obsessed with size. Now, though, the industry seems to be leaning into the idea that bigger is better. (Even Marc Jacobs’ Louis Vuitton collection was geared towards a more voluptuous woman.)
To that end, Myer, an Australian clothing store, recently increased the sizes of their plus-size mannequins to include displays of sizes 18 and 20 (comparable to a US size 14 and 16).
According to Myer CEO Bernie Brookes:
“We have made a decision over the last couple of years to move towards providing plus-sized models in a lot of our shows, so therefore our fashion show has a number of plus-sized models. It sounds like a good idea.”
But if the goal is to make their mannequins closer to the average Australian woman’s body, Myer executives still have some work to do. The store still features Aussie size 10 (US 6) mannequins in their standard department which are apparently two sizes smaller than the average Myers’ shoppers. It would seem that by increasing the plus size mannequins while leaving the others the same, Myer is only continuing the disconnect between the shopper and the mannequin. And does the size of the mannequin actually change the issue at hand: the industry’s obsession with body image?
It’s a harsh moment in a young girl’s life when she’s told that if Barbie were an actual human, she would not, in fact, be able to stand on her own two feet because of her strangely weighted figure. Anyone who frequents a department store or boutique is aware of the mannequins’ disproportionate figures. But if a change is to be made, it should be somewhat universal — or at the very least: throughout a store.
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