Avril Lavigne Wants Her Clothes To Reach A Global Audience
We will forever and always associate Avril Lavigne with wife beaters, ties and Hot Topic. Suffice to say, skater boi fashion really suckz. But did you know Avril was a fashion designer? Because she is. And you will now be able to buy her crap designs online.
Two years ago, Avril started a juniors line called Abbey Dawn that she sold at Kohl’s. But now she’s expanding! To the INTERNET. And to stores with names like Trash! (Seriously, she’s going to start selling her wares to a store in New York called Trash.) Reports WWD: “By introducing monthly mini collections of new product throughout next year, Lavigne is ramping up for the spring 2012 debut of a full-fledged juniors fashion line with sportswear, denim, swimsuits, dresses, loungewear, activewear, shoes and handbags.”
So why is Avril distancing herself from Kohl’s? Because her clothes need to be available to an international audience! Duh. WWD points out that “although she loses the reach of Menomonee Falls, Wis.-based Kohl’s 1,089 stores in 49 states and misses out on the retailer’s marketing campaigns, the performer is using her music career as the stage for starting a global business.” Is Kohl’s pissed? If they are, they shouldn’t be since some private equity analyst lady was all, “It’s not something that is dramatically important to the overall business.”
Avril has lots of things to say. Lots of them.
“I’m designing it for me, really. I learned a lot about myself with designing.…The stuff I was really excited about [for Kohl’s] did well. It gave me the confidence.…You don’t have to be perfect. It’s about having fun. It’s a lot of fun. It’s another way to be creative. It’s all the same. It comes from me.”
“I wear more stuff now like tights [and] leggings. Dresses a little more; the T-shirts that hang off the shoulder. I guess you can say a little older.”
“The inspiration for my line comes from my personal style. I’m designing the things I want.…I’m not a huge fan of floral. I like stripes and plaid and polka dots and allover prints of skulls. [Abbey Dawn’s] a brand that’s very bold and colorful.…It’s for that girl who has an edge and has fun expressing herself through fashion.”
But for as much as we ragged on Avril’s style in this post (but can you really blame us?), we’re including this video because we like to dance around to it in our underwear. We encourage you to do the same.
[WWD]
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