Bigger Boobs Bring Bigger Sales
According to London’s Daily Telegraph, British department stores have begun carrying bras up to a K-cup size to accommodate the increasing number shoppers with larger breasts. Selfridges claims that sales of D to G cups have gone up by 50% since 2005, and after seeing such a significant rise in sales of larger bra sizes, it seemed necessary they change their inventory.
Enter Fantasie, the bra specialist that created the K-Cup bra two years ago. The bra is over four feet in circumference, and measures one and half feet at its widest part. According to Fantasie, since the bra’s creation, over 10,000 women have already purchased a K-Cup.
The department store’s lingerie buyer, Helen Attwood theorized that the rise in large bra sales stems directly from a general size increase in women: “We are seeing more demand for the larger sizes and especially for fashionable, sexy bras in bigger sizes for younger women…we are in general getting heavier and therefore more women have larger busts…”
Dr. Joanna Scurr, a professor of biomechanics at the University of Portsmouth, thinks the increase in bust size may be due to other causes. A four year study at the university examined 300 British women and indeed found an increase in bra-size, but not in relation to an increase in overall weight. She told the Telegraph, “We don’t yet know the reason [for the increase in bra size] but it has certainly made women much more aware of the need for correct support.”
Get Styleite directly to your inbox, on Twitter, and on Facebook!
Login
Follow Us
Tips
Style Dish
- Levi’s New Curve ID Jeans Proving To Be Controversial [The Frisky]
- Anne Hathaway's New Pixie Cut Just a Wig, Rep Says [StyleList]
- Skin-Flashing Face-off: Ed Westwick vs. Taylor Momsen [The Cut]
- Miranda Kerr Shows Off Baby Bump In Kora Organic Skincare Line Video [HuffPo Style]
- Model Lounge 101 [Modelinia]
- Bridget Hall Arrested For DUI [Page Six]
Style Sheets
Upload your own looks, shop your favorite brands, and see what other people are wearing!
RSS
