Derek Lam Is In The Market For A Diffusion Line
We’re suckers for diffusion lines. We’ve bought pieces from tons of our favorite designers — Rodarte, Zac Posen, Alexander McQueen — for a mere fraction of what we’d spend on their full-range lines. And we’re excited to report that Derek Lam may soon jump on the diffusion bandwagon.
Lam — along with fellow alum Jenna Lyons — spoke about his ambitions to students at Parsons this week. “The best way to control your own destiny is through direct retail. I’m really trying to be in touch with the consumer,” Lam explained. He spoke about plans to open up more stores beyond his SoHo and Madison Avenue boutiques, and his desire to collaborate with a brand like Topshop on a lower-price collection.
He’s also into e-tail, selling his goods on his own website and speaking excitedly about Burberry’s tech-savvy “retail theater.” He even praised Karl Lagerfeld’s soon-to-be-revealed online masstige line: “What Karl Lagerfeld is doing — it may not be luxury, but he’s always involved.”
One thing’s for sure: if his diffusion stuff looks anything like his spring/summer 2011 collection, we’ll be first in line.
[via WWD]
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