Is Gap’s Valentino Collaboration Worth A Trip Abroad?
High fashion diffusion collections just scored a hat trick. First Lanvin for H&M, then rumors of Prabal Gurung for Target, and now WWD is reporting that the Gap will celebrate the opening of its first store in Italy by partnering with the House of Valentino.
Together, the two brands will create a collection of women’s clothing that will be available in November, when a Gap flagship will open on Milan’s Corso Vittorio Emanuele. It will also be available at Gap’s stores on London’s Oxford Street and in the Dover Street Market, and at Collette in Paris. There are plans to sell the collection at the Gap store set to open in Rome next year, but so far it looks like it probably won’t be sold in the US. Understandably, this makes us really, really sad.
But the collection, which will be designed by Valentino creative directors Maria Grazia Chiuri and Pier Paolo Piccioli, is based on iconic Gap pieces and is expected to fall within the brand’s current price structure. The most expensive thing we found on the Gap’s website was a coat priced at $298. You can’t even get a Valentino coin purse for under $325.
But we can’t tell yet whether or not the Valentino name is worth enough to travel for. We’ll probably never be able to afford Valentino any other way, but it buying a traditional Valentino garment might actually cost less than geting on a plane (and booking a hotel, and paying to eat out in an expensive European city for a few nights) specifically to buy it. We want to know whether or not you’d travel for these clothes, and how much you’d be willing to pay for a little slice of Italian luxury.