It must be tough thinking up different ways to creatively market the same small piece of fabric season after season. This is probably why underwear ads are all falling back on the same formula to grab our attention. Well, that and the fact that humans are natural born pervs.
So we have to hand it to Garçon Model for not only making us look but also making us laugh. For their latest range of mens’ briefs they’ve cast models a few centuries older than we’re used to seeing in their tighty whities – like, around 500 years older – showing them off on the chiseled (albiet slightly chipped) bodies of David, Doryphoros and Marc’Antonio Pasqualini.
Click through the gallery below for a humorous refresher of high school classical studies. You’ll never laugh at guys walking down Broadway with their GM logos hanging out for quite the same reason.