H&M Censors Gisele For Middle East Ad Campaign

by Julia Rubin | 12:57 pm, March 22nd, 2011

This weekend we posted pictures from Gisele‘s H&M Bohemian Deluxe campaign, but customers in the Middle East will be seeing slightly different versions of the ads.

It appears as though images dispersed in the Gulf Cooperation Council countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) have undergone digital altering to “better align the campaign with the sensibilities of the GCC market.” Basically, Gisele was given some undershirts, courtesy of a really poor Photoshop job. They look so fake! Also, it’s confusing to understand what exactly their standards are. In one photo, Gisele is made to look like she’s wearing a tank top underneath a sleeveless jumpsuit, while another photo actually adds sleeves to a tank top (perhaps to cover up an offending armpit).

Check out the photos below:

[La Moda Dubai via Fashionista]

Bohemian Deluxe gisele Gisele ads Gisele altered ads Gisele Bohemian Deluxe gisele bundchen Gisele covered up Gisele H&M H&M H&M ads H&M Bohemian Deluxe H&M Middle East

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