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American Apparel Debuts New Ad Titled, ‘In Bed With The Boss’

American Apparel may have caught a break from Lion Capital, the investment firm that hold the loan on about $80 million worth of the company’s debt, but Dov Charney doesn’t seem to be doing much with it. Instead, Charney seems content to keep with American Apparel’s status quo, which is to say: in house advertising that’s supposed to be edgy and indie but instead is wearing seriously thin.

In one of the brand’s newer ads, Dov Charney is photographed in bed with American Apparel’s two creative directors, Iris and Marsha, in a fully-clothed shot we assume is meant to be tongue in cheek. The thing is, it’s not funny when the CEO and focus of the ad has had several, nay, numerous sexual harassment lawsuits filed against him.

Charney, it should be noted, is no stranger to appearing in his own ads. He previously starred in one in which a model licked his crotch through his grey underpants and another in which a model was, well, literally in bed with him.


[via CopyRanter.]



  • kgal1298

    He is the reason I wont buy American Apparel. Sorry I wont support a company with a creeper like him at the head of it. Something is seriously wrong with that guy.

  • http://heart-strutter.org Brigitte

    ^ SAME. I do not buy AA -at all- because of him. I’m surprised the two women are fully clothed.

  • Mightytaiger

    ^Hypocrites…

    I guess you should make your own clothing then because I don’t see how if you “put your foot down” when it comes to nudity and “creepy-ness” could you not put your foot down for all the other brands who’s CEOs probably do not spend their free time reading the bible and DEFINITELY don’t get their clothes made by paying people a fair wage.

    I guess boobs are wrong but child labor or getting paid cents per day while working under shitty conditions is right as long as it doesn’t happen in front of our eyes, right?

    The only difference is that Dov puts himself out there.
    Get over your self-righteousness.

    You not shopping at AA is only hurting the economy of the US.
    You’re not changing a thing. FYI.

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