PHOTOS: A First Look At Karl Lagerfeld’s Macy’s Collection
Karl Lagerfeld‘s collaboration with Macy’s is launching next month, and now we have our first sneek peek, courtesy of this month’s issue of Vogue and a few sketches revealed in today’s Women’s Wear Daily.
In Vogue’s “Steal of the Month” feature, True Blood’s Deborah Ann Woll wears a floral frock from the capsule collection. According to the accompanying interview, the dresses are based off of his creations at Chloé during the ’70s — fittingly so, due to that era’s sartorial influence this spring (high-waisted trousers and maxi dresses appeared everywhere from Stella McCartney to Louis Vuitton).
And in addition to two sketches, WWD also shared some more details on the price and run of the collection.
The Karl Lagerfeld for Impulse collection will have 45 limited edition styles and an average price tag of $100, though items will range from $50 to $170, putting it within Macy’s “better” price zone. Lagerfeld’s exclusives for Macy’s will have a limited run, from six to eight weeks, depending on consumer reaction.
While Macy’s chief merchandising officer acknowledges that “some of [the clothing] customers will get right away — some of it will be a reach,” we’re pretty sure this collection is going to do gangbusters — both in sales and for the Macy’s brand.