THE GOODS: Leslie Fremar For Fruit Of The Loom Is Soft & Stylish

by Julia Rubin | 11:02 am, July 1st, 2011

We see a lot of cool product in the course of doing our job (which, we’ve said before, involves a lot of shopping). So it only made sense to us that we should share it with our readers. Welcome to The Goods, a section where we share the best of what we’ve seen, so you can know what to look for when you head out to shop.

There are few things better than a really good t-shirt. Our tee preferences span the high (Alexander Wang, $76) and low (Hanes, $2.50), but we’re always in search of that elusive combination of style and value — and it doesn’t hurt if the tee is deliciously soft. Well, our search may be over. Leslie Fremar‘s Fruit of the Loom collection is all that and more.

Fremar is a stylist by trade (and her clients include red carpet heavyweights Reese Witherspoon and Charlize Theron), so she knows a thing or two about what looks good. Her three-piece capsule collection is something to behold, full of super soft, slightly sheer, and extra long cotton must-haves. The silhouettes include a tee, a tank, and a racerback tank; they come in black, white, and gray. Our favorite design feature? The chic seam down the back. And they’re affordable! Each piece costs $18, but $40 will snag you three (!).

We were able to chat with Leslie about her collection:

How did your collaboration with Fruit of the Loom come about?
I approached Fruit of the Loom with an idea to make affordable t-shirts, and I didn’t want them to feel commercial. I have spent a lot of money on t-shirt in the past, and they are very hard to take care of. I want a low maintenance t-shirt that still looks great.

Did you see there was something missing in the market?
I know the market is saturated with t-shirts, but I had a very hard time finding something really affordable. I love basics — I wear them every day — so the t-shirt and tank idea made sense with my personal aesthetic.

Do you have any style tips for how to beat the heat this summer?
I feel bad for the boys in this weather! A girl can throw on a thin cotton dress layered with a tank top and a cute pair of sandals, and look chic and pulled together.

Leslie Fremar for Fruit of the Loom is sold exclusively at Bloomingdale’s.

And just for kicks, here’s Reese in one of Leslie’s tanks:

bloomingdales fruit of the loom Fruit of the Loom Bloomingdales Leslie Fremar Leslie Fremar Bloomingdales Leslie Fremar for Fruit of the Loom the goods

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