Prada Goes Global For Its Amazing ‘Made In’ Collections

by Julia Rubin | 2:27 pm, October 18th, 2010

Miuccia Prada can basically do no wrong (see: spring/summer 2011, et al), and we’re obsessed with her latest project. Called “Made in…”, the concept involves four speciality collections of amazing handmade goods from around the world. Japan, Scotland, India and Peru are the locales of choice — providing denim, tartan, chikan and alpaca, respectively. Produced in traditional workshops in their countries of origin, the items are sure to be authentic and beautiful.

The project was inspired by Miuccia’s grandfather Mario, and definitely stands in contrast to the “made in America” argument. Says the company:

In the early decades of the twentieth century, Miuccia Prada’s grandfather, the visionary Mario Prada, traveled the world in tireless pursuit of ideas and inspiration. His goal was not only to discover the most luxurious materials, exotic skins and sumptuous fabrics, but also to locate sophisticated craftsmen and manufacturers to realize his revolutionary designs. His adventures uncovered Alsatian and Austrian leatherwork, Bohemian crystals, Asian “galuscià”, English silver-smithing, as well as rare ivory, tortoiseshell, ebony and precious stones from every corner of the globe. Using Mario Prada’s time-honed strategy, Prada collaborates with these exquisite artisans to produce modern, innovative designs utilizing the traditional craftsmanship, materials, and manufacturing techniques of a specific region.

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