Ralph Lauren Shuts Down Its Rugby Label

by Samantha Randazzo | 12:04 pm, November 3rd, 2012

Rugby, the younger version of super-preppy brand Ralph Lauren geared toward college students, is  being discontinued eight years after its founding in 2004.

According to Style.com, the brand confirmed that Rugby’s closure will take effect February 2, 2013. The label’s stores, including locations in Washington, D.C., New York, Boston, and London, will close on that day, along with e-commerce site rugby.com. WWD says the company decided to shut down Rugby “in order to focus resources on higher growth, more scalable global opportunities with the core Ralph Lauren brand.” Meanwhile, the Ralph Lauren Corp. as a whole is thriving, and posted a better second quarter than expected.

[WWD]

Ralph Lauren Rugby

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