Rick Owens Collaborates With Adidas To Make Himself Like Cardio
For every 100 pairs of sneaker wedges there’s one pair of Rick Owens’ cult basketball-style high-top sneakers. Though unless you’re Daphne Guinness, you’re probably not going to risk them getting sweat-stained and scuffed on your morning run.
But now Owens is marrying the worlds of high fashion and cardio via a new sneaker collaboration with Adidas. When he’s not gothing it up in platform boots and leather, Rick is apparently pumping iron in his gym shorts, and now the Paris-based designer is creating a line of running shoes in an effort to make himself love cardio as much as he does weights.
“I work out like a fiend but I hate, hate, hate cardio. I realized I’m in my fifties now and I need to do something for my heart and lungs. So, I’ve got to start running,” Owens told WWD. “I thought to myself, ‘What shoes am I going to wear running?’ I can’t wear my big chunky basketball shoes – I’d look like a dinosaur running through the Tuileries.” (LOL).
Previous designers to have pumped some high fashion into the German giant’s old-school sensibilities include Raf Simons and Jeremy Scott. Owens’ kicks are based on a single silhouette, with six styles for men and four for women. They’re planned for a single season and retail for $400 to $500, which you can easily pass off as a health precaution. Running + basketball shoes = just as bad as doing this.
They hit shelves in December, though you can get a first glimpse of them at the Rick Owens men’s spring show in Paris on June 27.
We’re getting heart palpitations just thinking about it. Does that count as cardio?