Louis Vuitton Bags Are Not Actually Handmade By Models
Thought your Louis Vuitton Speedy duffle was hand-made by a porcelain-skinned model at a magical castle in France? Sorry to be the bearer of bad news but, well, it wasn’t. In fact, according to the Advertising Standards Authority, the bags are made (just like everything else) on regular old sewing machines and therefore do not live up to claims made in a series of adverts showing workers — and by “workers,” we mean “models” — using a needle and thread and other artisanal techniques.
“We had not seen evidence that demonstrated the extent to which Louis Vuitton products were made by hand, we concluded the ads were misleading,” said the ASA ruling recently. For their part, the French firm stands by the adverts, explaining that the images were an “homage” to the craftsmanship of its artisans. You know, the magical ones that “use only a needle, linen thread, beeswax and infinite patience protect each overstitch from humidity and the passage of time.”
Alas, as one ad has it, “In everything from Louis Vuitton, there are elements that cannot be fully explained… How can five tiny folds lengthen the life of a wallet?” Or better yet, how can a company claim to make things by hand when they churn out enough of these puppies to make $1.7 billion in sales. Of course, I’ve never seen a factory worker with infinite patience, but I guess after seeing those Madonna ads, I’m just a non-believer.
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