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Theory Pits Top Stylists Against Each Other In Online Challenge


Have you ever sat down and thought of alternative reality shows that could join the likes of America’s Next Top Model, Project Runway, or Shear Genius?

Maybe that’s why we’re so excited about Theory’s newest Fashion Insider initiative, Theory Style-Off, which playfully pits stylists against one another in styling challenges. Three Fashion Insider stylists — Annabel Tollman, J. Errico and Dani Stahl — will be asked to present three outfits. One look will must involve a sweatshirt, one a pair of shorts, and another an item from the brand’s summer jersey capsule collection. The winning stylist will receive $2500 to donate to the charity of their choice.

The best part? Unlike those reality television shows we love so much, you are the one that get to decide who wins. Beginning today, you can go on Theory’s Facebook page, enter to win one of five $750 gift card, and vote for who’s look you like best. The winner will be announced on July 10th. So who are you voting for?



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