Tory Burch Tones Down Their Flats

by Verena von Pfetten | 4:59 pm, February 25th, 2011

We’re a fashion blog and one of the perks of being a (typically underpaid) fashion blogger is that we get sent our fair share of free stuff. And while that’s fun and all, you can rest assured that we’ll never recommend something unless we’d shell out our own hard-earned cash to buy the item at full price. We promise.

Tory Burch has been a successful brand from the get-go, but nothing propelled the NYC-based label to fame so much as those incredibly popular logo-buckled flats which, while almost frustratingly ubiquitous, were that way for a reason: they’re cute, comfortable, and go with almost anything. However, for every logo-loving craze, there’s a corresponding backlash — and in this case, some people got a little tired of wearing what could so obviously be identified as the same shoe as everyone else. Not any more!

While we’re not the type to spend $178 on flats — at least not in New York City, a particularly tough environment for shoes — we were graciously sent a pair of Burch’s new Eddie shoes gratis. The Eddie is, at first glance, a simple shoe — but therein lies its genius! For a formerly logo happy brand like Burch, the shoe shows nary a sign of those interlocking Ts, until, that is, you turn it over, when you’ll find the brand embedded into its sole. It’s a clever idea and perfect for a flat for which simplicity is its biggest seller. Though we’ve said we wouldn’t spend $178 on flats, it’s amazingly difficult to find a pair of plain, black, ballet flats that don’t actually look like ballet flats and that offer at least a modicum of support. And for that, the Eddie has Styleite’s official seal of approval.

Patent Eddie Ballet Flat [Tory Burch]

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