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Urban Outfitters Wants You To Eat Less (UPDATED)


Most of the time, we love Urban Outfitters. We actually just recommended that you get their house-brand plimsolls yesterday. But sometimes, their products make us feel like we should never shop there again.

Case in point: this heather gray v-neck t-shirt that advocates eating less. Because it’s screen printed with the words “Eat Less.”

If it’s not enough that the girl wearing the shirt — to say nothing of every single other model Urban Outfitters has ever employed — is rail-thin, the combination of a garment that actively promotes anorexia and a cabal of bony, beautiful people who subliminally scream that you need to be thinner is just too much for our less-than-thin frame to handle.

Of course, we shouldn’t be surprised that UO has done something that’s somewhere between a crime of fashion and being politically incorrect — it’s not the first time the store has offended our sensibilities. Jezebel reported shortly after the president’s inauguration that you could get a henley from Urban Outfitters in a color called “Obama/Black” and a little more recently that the store offered a “How to Make an Ugly Girl Pretty Flask.”

At this point, you can still find the shirt on UrbanOutfitters.com, but clicking on the link reveals a mysteriously blank page. Mayhaps the store has realized the error of its ways and taken the shirt off the site?

We hope this is the case. Because while we appreciate a little humor, irony and social commentary when we’re shopping — it definitely helps with sticker shock — sometimes, Urban Outfitters just isn’t clever or funny.

UPDATE: HuffPost reports that while Urban Outfitters has pulled the shirt from their website, it’s still available in some stores.



  • ZaraBear

    Get over it. Stop taking everything so personally… really. If you read that shirt and your offended then you have some insecurities about yourself. It’s called a sense of humor… please invest in one. And you know, a lot of things on this website are so biased. Everytime an advirtisement for a “curvy” girl pops up or an article about “curvy” girls comes around… oh, how marvelous… it’s so fantastic! Please. America should “Eat Less” and than maybe we would’nt be the most gluttonous country in the world.

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