Time Warp: Cosmo’s 1956 Lane Bryant Ad

by Rika Nurrahmah | 4:26 pm, August 19th, 2010

Back in the day, and by “day” we mean a good 50 years ago, it was popular for women to shop from the comfort of their own homes. When it was de riguer to have a Sears catalog waiting close at hand on the coffee table, magazines jumped to fill their blank spaces with ads, like the ones we discovered while flipping through a January 1956 issue of Cosmopolitan.

Exhibit A: A Lane Bryant ad. The ad shows that capris were the “it” item for the at-home mother, and depicts a loose silhouette, which stayed true to the Lane Bryant brand. The ad stresses the REEVES “Loni” fabric — guaranteed to withstand the stress of any domestic chore. And did we mention that all items were priced under $7?

Times truly have changed. We wonder what the women in the 1950s ads would have thought about the Lane Bryant commercial that caused all the censorship brouhaha earlier this year.

1956 advertisement Cosmopolitan domestic lane bryant Magazine Retail vintage Women's Wear

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