There’s no better way to secure international fashion buzz than to have a Victoria’s Secret-verified supermodel walk in your show. Actually, the only better way is to make sure the aforementioned model is either currently or was very recently pregnant.
In 2010, Brazillian brand Colcci (notable for using Ashton Kutcher in their ad campaign) hired Gisele Bundchen for their spring show. Bundchen had given birth six months prior and, naturally, looked like she’d never even been pregnant in the first place. This time around Colcci has upped the ante and followed in the footsteps of their French brethren Balenciaga by having Alessandra Ambrosio walk the runway while five months pregnant.
Ambrosio looked equally un-pregnant, aside from the fact that she strutted her stuff while “rubbing her belly and blowing kisses to the audience.”