Hot off the rumor mill from yesterday’s WWD CEO Summit are reports that Chanel will stage its next annual Métiers D’Art show in none other than Dallas, Texas. Speaking at the event, Karl Lagerfeld expressed his love of the city, while calling it the “opposite” of Edinburgh, where the latest show was staged in December in the 600-year-old Linlithgow Palace.
Representatives from the house had no comment, but you can read Lagerfeld’s full quote below and discern for yourself:
“There has to be some magical surrounding. That’s why I went to Scotland to this castle where Mary Stuart was born, and it was quite a magical moment. To do the opposite, next time, in a year, I will go to Dallas. You know why? First of all, I love Texas. I love Texans. There’s another reason. When Chanel reopened, the French press was beyond nasty. The only press that understood it immediately was the American press, and Neiman Marcus gave her the Oscar for her collection, so I think it’s a nice thing to go there.
Normally I try to find a vague connection. For Scotland, it was easy because her lover was hunting with her in Scotland and it’s is how she discovered tweeds, even if our tweeds have nothing to do with her tweeds of the past, but that’s not the subject. She went to Venice a lot, that’s why I did a show in Venice. She had a Russian lover, and loved Russian art, and so I did it in Russia. I try to find a connection, but the connection is often very vague. With Texas, it’s a detail, but with little detail, you can make a whole story. I am a storyteller for that.”
While the destination might seem a little incongruous at first, we actually think the idea could be brilliantly executed. After all, as they say, everything’s bigger in Texas, and who does it bigger (and better) than Chanel?