WATCH: Coca-Cola Unveils Clothing Line In Rio De Janeiro


Yes, we’re talking about the beverage company, not some obscure designer. And yes, it’s as ugly as it sounds.

That’s right, Coca-Cola put on a runway show at Fashion Rio. This is apparently not the first clothing collection that Coke has done, and others have been truly heinous. There are some pieces in this spring 2013 collection that are almost wearable (the ones that come earlier in the show), but it all goes downhill once you get to the spray-painted denim. Yikes! Here’s the full runway show — check it out and then tell us, would you wear Coke clothes? Because we sure wouldn’t! We’ll stick to the beverage’s designer bottles instead.

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