Costume National Returns To Milan, ‘I Couldn’t Say No To My Country’
Milan Fashion Week still has little idea what it’s going to look once the Italian Chamber of Fashion get done with this makeover. At the speed things are going, that could be a while off yet.
But already things are looking a bit brighter. Last week we learned that Giorgio Armani chose rising (womenswear!) star Stella Jean to show at his Armani Teatro showspace. And today Costume National have announced that after 20 years of showing in Paris, they’re coming home this season.
The label’s founder, Ennio Capasa, told WWD:
“I thought long and hard about this. This is not about Italians showing in Italy and the French showing in France. Fashion is a large, international community, and I had this feeling that Italy, which is such a beautiful country, is going through a difficult moment right now. This is a country that the fashion world has always loved. I wanted to help, to show some solidarity. I couldn’t say no to my country.”
The Costume National show will take place in an “unusual” Milan location that has never been used as a catwalk destination before.
While Capasa claims this isn’t about about Italians showing in Italy and the French showing in France, we can think of at least one person who’ll be interpreting it that way. Last month Armani declined to join the Italian Chamber of Fashion unless every Italian brand agreed not to show in other cities, and he’s publicly blasted Miu Miu and Valentino for choosing to show in Paris. We wouldn’t blame Capasa if the move was just to get back in Giorgio’s good graces.
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