Sweatpants: The Latest Luxury Trend
Remember when all you wanted was every single color and style of Juicy Couture sweat suit the brand manufactured? You had to stock up on the terry cloth, the velour, and then the cotton; the solid colors, the ones with the words on the butt, and then of course, the matching jacket. Sweatpants became an outfit.
Now, more high brow designers (no offense to the Juicy girls) are jumping on the sweatpants band wagon and designing their own versions; versions that work for both lounging around a la Juicy sweats and for more formal occasions.
According to the Wall Street Journal, the trend is quickly catching on:
Stores have already sold out of Rag & Bone’s $255 “long johns” for spring, says a label spokesperson, who called the response “incredible.” Bottega Veneta boasts that its runway version priced at $290 to $360 is selling “very well.” Topshop quickly sold out of $160 high-waisted sweatpants with mirrored grommets designed by Christopher Kane, and already has sold out of spring versions with metal-studded sides by London-based designer Ashish, according to Karen Bonser, Topshop’s head of design.
Sweatpants to work? Alexander Wang, Jean Paul Gaultier, and Michael Kors think so. We say: pair your fashion sweats with a more formal blazer or silk button down and platform heel and you’ve got yourself a new look (and a lighter gym bag).