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Fendi Forced To Leave Fur Off The Korean Runway

The good people at Fendi spent months preparing for what sounds like one doozy of a fashion show in Seoul, Korea, only to be told they’d have to leave out one of its major elements: fur.

The Italian fashion label, which is known as much as anything for its use of fur, planned to stage a fall/winter fashion show on an artificial island in Korea’s Han River next month. The show was billed as the brand’s largest staging in Asia, with over 1,200 celebrities, journalists and other guests invited.

But as chilly as it gets in winter, the reception a fur-filled runway was likely to get in Seoul would have been even chillier. According to the Associated Press, animal rights groups in Seoul threatened large-scale demonstrations unless fur was taken out of the equation, and this overwhelming opposition to fur caused city officials to ask that fur not be used in the show.

Fendi, however, was a surprised to learn that fur would be a problem. After all, the show is slated for June 2, and the company says it hadn’t encountered a problem with the fur at any stage of the months-long planning until now. What’s even more surprising, according to The Wall Street Journal, is that Korean fashion designers are using more and more fur in their own collections, and anti-fur protests are generally rare in Korea. Do we smell a little nationalism here? We think we do.

Representatives from Fendi and Seoul planned to meet today to come to some kind of agreement. Fendi wouldn’t cancel a show it’s been working on for months, but the protesters might just do it for them. If not, they’ll either go full fur and let the police worry about the protesters, or they’ll come to some kind of compromise. Or all hell will break loose and the protesters will frighten Fendi and a few other luxury labels out of an otherwise appealing emerging market. Or something.

What do you think Fendi should do? Should they strive to keep fur in the show, or should they leave their pelts in Milan?

[HuffPost Style, WSJ]



  • CF

    Oslo Fashion Week 2011 to Ban Fur

    Norway is making history by banning fur from its Oslo Fashion Week. (The first ever country to take such a stand.)
    More than 200 fashion leaders in Norway are rallying behind the cause. Save the critters!
    Oslo Fashion Week in Norway will look a little different this February. Men and women will be unashamedly fur-less.
    Forest creatures and animal lovers can thank a group called Mote Mot
    Pels (Fashion Against Fur) for the pelt prohibition. The fur-loving
    group won the support of fashion giants like Norwegian Elle, Norwegian
    Cosmopolitan and designers Leila Hafzi and Thomas Ryen to cap their
    victory.Can Fendi not use dead animal but faux fur to create true beauty and inspire many other clothes companies and designers to follow this new trend? 

  • http://twitter.com/13point7billion 13.7 Billion Years

    Excellent. Perhaps Fendi will choose the ethical, humane route and use faux fur moving forward. Fendi should look to other designers who are leading this charge out of immoral behavior. Acceding to public pressure, Australian designer Camilla Franks has agreed to stop using fur in her clothing lines.

    “Camilla
    now joins other kind designers such as Kit Willow, Jane Rhodes, Gail
    Elliott, Ginger & Smart, One Teaspoon, Alannah Hill, Fleur Wood,
    High Tea, Justin Davis, Nicola Finetti, Joveeba and Gail Sorronda in
    pledging never to use real fur,” according to a recent email from PETA Asia-Pacific.

    “Undercover video footage
    reveals the truth behind fur farms in China — where there are no
    penalties for abusing animals and where animals are bludgeoned and
    beaten until they can be skinned, often while still alive. Workers on
    these farms often stomp on the necks of terrified animals after they are
    kept in cramped, unsanitary cages for their entire lives.”

    Franks’ laudable decision is a reminder of the critical question put forth by the English philosopher Jeremy Bentham
    regarding the ethical treatment of animals: “The question is not, ‘Can
    they reason?’ nor, ‘Can they talk?’ but rather, ‘Can they suffer?’”

    Sign the pledge to be fur-freeSign a PETA letter to Yohji Yamamoto asking him to stop using fur in his designsSign an IDA letter urging American lawmakers to support and co-sponsor “Truth in Fur Labeling” legislation H.R. 891/S. 3610Help end the sale of fur at Nordstrom’sSign an IFAW petition supporting the Harb Bill to end Canada’s seal huntTell Canada what you would be willing to do if they ended their seal huntSign the PETA petition to boycott Canadian maple syrup as long as the seal hunt continuesSign the Universal Declaration of Animal WelfareFollow 13.7 Billion Years on Twitter

  • Francis

    Don’t let youself being blackmailed bij those activists who have no democratic legitimacy, and justify themselfs to no-one but themselves (if they do), while they force other people to act and live their lives as they want them to.
    They’re the most terrorist kind of activists and the most brutal.
    Don’t give in!!

  • Jay

    Francis, if everyone thought as you, there’d be no animals left on the planet. As for terrorists, people who kill and abuse animals are just as bad as terrorists. They think nothing of killing animals, the same as terrorists think nothing of killing people. 

  • Anonymous

    Fur is disgusting and vile. If CHANEL can go-faux anyone can.

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